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Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, book designer, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Visual aids are often used to help audiences of informative and persuasive speeches understand the topic being presented. Visual aids can play a large role in how the audience understands and takes in information that is presented.
Concept
Visual communication takes place through pictures, graphs, and charts, as well as through signs, signals, and symbols. It may be used either independently or as an adjunct to other methods.
Research
Symbolization is an important definition for this perspective. The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image.
Marketing
The view of images in the critical perspective is when the viewers criticize the images, and the critiques have been made in the interest of the society, although it’s an individual perspective nevertheless.